Rusta

Small Moments, Big Memories

Challenge

Rusta wanted to strengthen trust, create a higher emotional connection, and increase consideration for the brand in its target group.

Insight

Insights from Aller Media’s She Report showed that only 1 in 10 women live in their dream home, while 9 in 10 continue to dream about it.

Idea

In our fast-paced world, we often look for grandiose new beginnings. But what if we focused on the beauty of the small moments? Soaking up the sun with a cup of coffee, balancing on the yoga mat, or feeling the calm of a new light and a new sheet mask. It is these small, beautiful moments that Rusta makes possible with its rangeof products. The idea is based on the insights that many people do not live in their dream home and we wanted to inspire them with the concept “Small Moments, Big Memories”.

Solution

With the 360 concept Small Moments, Big Memories, we developed a campaign that not only sells products but also inspires Rusta’s target audience to embrace each unique moment in their homes.
Through creative storytelling, Rusta was positioned as a place that enables just that, and the content combined the editorial credibility of our brands with Rusta’s expertise. The hub of the campaign was an inspiring, integrated print section, which was distributed in some of our most popular titles in the target group. Digital reach and storytelling was built through various forms of native digital on our sites and social media, combined with newsletters and creative display for broad impact.