Festis is facing a challenge of fierce competition and wants to build recognition and increase its relevance in the target group with their new summer flavor.
Festis targets both women and men aged 18-55.
Drive preference for Festis as a brand.
Demonstrate the breadth of the Festis flavor range.
Link Festis with ’fun situations’.
Broaden the target audience.
Hänts social media is a fast-paced, happy, and warm place where people go for a feel-good moment.
Festis stands for the same keyword – with sparkling colors and refreshing flavors, it’s a drink on the go for a moment of wonderful feel-good feeling.
Together with the Hänt editorial team, we therefore created two customized video formats, ”Never Have I Ever” and ”Spin the Bottle”, with relevant celebrities as guests.
These bubbly, witty, and fun formats provided the opportunity to broaden Festis’ target audience while placing the brand in the best possible context as the Festis bottle was a central part of the content.
In addition to being visible as an editorial sponsor, we also made sure to drive preference via banners on hant.se which, when clicked, led to its own video page on the site. We also extended the campaign by adding creators via Sparks who did their own unique takes on ” Never Have I Ever” and ”Spin the Bottle”.
”Never have I ever”
In the game ” Never Have I Ever”, Hänt asks entertaining and challenging questions to celebrities, who drinks a sip of Festis if they answer yes to the question.
Number of sections: 5
”Spin the bottle”
The Festis bottle is at the center of the ”Spin the Bottle” game, where celebrities answer fun and challenging questions.
Number of sections: 5
Festis’ youthful, colorful and popular appeal was a given match with Hänt. The solution was a customized concept where Aller Media’s Creative Studio, together with the Hänt editorial team, created two brand new video formats with tailored activations.
By bringing Festis together with Hänt, we were able to build recognition and increase preference for Festis as a brand in a festive way.
An example of one of the five TikToks we created within the same concept.
”Spin The Bottle”
@hant.se I betalt samarbete med Festis: Love is blind-Christofer busringer sin bonuspappa – men samtalet tar en oväntad vändning...👀 😂 @ChristoferPocock @Bingo Rimer #juliafranzen ♬ originalljud - hant.se
An example of one of the five TikToks we created within the same concept.
”Never Have I Ever”
@hant.se I betalt samarbete med Festis: ”Lite här och lite där…” 🤣 @TADROS @Nike Sellmar #SonjaLivbom ♬ originalljud - hant.se
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114 46 Stockholm
Tel: 08-57 80 10 00
Postadress
Aller Media AB
Box 27717
115 91 Stockholm
Org# 556002-8325
Fakturadress
Aller Media AB
Box 27717 / 300
115 91 Stockholm